Interview with CEO Edi Wögerer in «USA Today»

What sets Bank Frick apart from other banks? What role do blockchain business models play? And what vision is the bank pursuing? CEO Edi Wögerer spoke about these questions in an interview with the business magazine «Business Focus», which appears in the US daily newspaper «USA Today». 

«We have analysed our strengths and weaknesses», explains Edi Wögerer in an interview. The result: «Above all, our customers value our innovative spirit and our unique products. This realisation has led us to position ourselves as a product-oriented bank rather than a traditional private bank.» 

Uniquely positioned with expertise and innovation

In this interview, Edi Wögerer explains why the bank's innovative spirit is particularly important in a market in which customers rely on specialised expertise in digital assets and technologies.

«Bank Frick is one of the first banks in Europe to have worked intensively with blockchain technologies and developed new standards for the trading and custody of crypto assets in cooperation with regulatory authorities,» says Wögerer.

Other topics covered in the interview include the cooperation with the University of Liechtenstein and Bank Frick's long-term vision. 

USA Today: One of the most widely read newspapers in America

«USA Today» has a daily print circulation of over 113,000 copies and a print readership of around 2.5 million. It also has around two million digital subscriptions, making it one of the most widely read newspapers in the USA.

Click here for the full interview.